Victore Infomedia

Mass Media refers to all forms of media that are open to and accessible by the public. This includes newspapers, television, internet, magazines, radio etc.Usually, mass media aims to reach a very large market, such as the entire population of a country. By contrast, local media covers a much smaller population and area, focusing on regional news of interest, while specialty media is provided for particular demographic groups. Some local media outlets which cover state or provincial news may rise to prominence thanks to their investigative journalism, and to the clout that their particular regions have in national politics. Following are the advantages and disadvantages of mass media to the society:

Advantages Mass Media:

• Information
• News
• Entertainment
• Communication ( specifically for internet)
• Product reviews

Disadvantages

• Can lead to wrong perceptions
• unrest
• Panic